Credit Union Focus
The fact that we are exclusively focused on working with credit unions is a CFS attribute that perhaps differentiates us to the greatest degree from among most other financial services providers. We understand how credit unions work, what's important to them, and what services they need to offer to strengthen member loyalty.
Since we are committed solely to serving the credit union marketplace, we like to consider ourselves a partner rather than a vendor. Our organizational expertise, developed by working solely with credit unions since our inception, leaves us well positioned to be a valuable resource to credit unions that seek to strengthen relationships with members, retain assets, and attract new members and assets.
The CFS program is offered at more than 100 credit unions across the country, and we are adding to that number on a consistent basis. Over 40 of those credit unions participate in the ownership of CFS as limited partners, which confirms that our credit union focus is appreciated and has proven to be invaluable.